The "Omotenashi" Philosophy in Minh Viet Group's Culture

23.04.2023

Để trở thành doanh nghiệp dẫn đầu về chất lượng dịch vụ, Minh Việt Group không chỉ tập trung vào việc mở rộng quy mô kinh doanh mà còn chú trọng xây dựng một nền tảng văn hóa vững chắc. Ngay từ những ngày đầu thành lập, Tập đoàn đã lấy cảm hứng từ triết lý "Omotenashi" của Nhật Bản – tinh thần hiếu khách chân thành, không vụ lợi – để nâng tầm trải nghiệm của khách hàng.

To deeply integrate this philosophy into practice, on April 23, 2023, Minh Viet Group organized a soft skills training session titled "Professional Conduct – Serving Customers Wholeheartedly" at the CarOn Lai Xa Center. The training was directly led by Speaker Nguyen Quynh Chang, attracting the participation of the entire Leadership Board and employees at all levels, from management to staff in direct contact with customers.

2.jpg

“Omotenashi” – Serving with a Sincere Heart

Omotenashi is a distinctive cultural trait of the Japanese people, representing the most polite, dedicated, and sincere way of welcoming and treating guests. Beyond mere courtesy, Omotenashi encompasses the subtlety of observing and meeting customers’ latent needs without them having to voice them.

3.jpg

Minh Viet Group has been and is currently applying this philosophy in all its business operations, from Logistics services to industrial real estate, and especially in the CarOn automotive service system. In this way, every employee is encouraged to put themselves in the customer's shoes, understand them, and serve them wholeheartedly.

4.jpg

The "Omotenashi" Philosophy Spreads Joy

During the training session, Speaker Nguyen Quynh Chang emphasized an important principle: "To satisfy the customer, you must first satisfy the employee." The Omotenashi philosophy is not just about the customer but also about building a positive working environment where employees find joy and pride in their work.

The application of this philosophy helps Minh Viet employees not only perform basic skills like greeting and smiling but also demonstrate professionalism and sincerity through the smallest actions. It is this priority and respect that has helped Minh Viet Group build solid trust and a lasting reputation among customers. Customers feel valued, satisfied, and willing to become "brand ambassadors," spreading the enterprise's good values to the community.

Customer Satisfaction - The Foundation of Prosperity

Applying the Omotenashi philosophy is not merely a business strategy but also a commitment to service quality and corporate culture. Minh Viet Group believes that dedicating one’s whole heart to serving customers is the core foundation of all prosperity.

1.jpg

With this philosophy, Minh Viet Group is committed to continuous improvement to deliver superior experiences, deserving to be a reliable companion on the development journey of all customers.