To become a leading enterprise in service quality, Minh Viet Group not only focuses on expanding its business scale but also emphasizes building a solid cultural foundation. From its very first days, the Group has drawn inspiration from Japan’s “Omotenashi” philosophy — the spirit of sincere, selfless hospitality — to elevate every aspect of the customer experience.
To deeply integrate this philosophy into practice, on April 23, 2023, Minh Viet Group organized a soft skills training session titled "Professional Conduct – Serving Customers Wholeheartedly" at the CarOn Lai Xa Center. The training was directly led by Speaker Nguyen Quynh Chang, attracting the participation of the entire Leadership Board and employees at all levels, from management to staff in direct contact with customers.
Omotenashi is a distinctive cultural trait of the Japanese people, representing the most polite, dedicated, and sincere way of welcoming and treating guests. Beyond mere courtesy, Omotenashi encompasses the subtlety of observing and meeting customers’ latent needs without them having to voice them.
Minh Viet Group has been and is currently applying this philosophy in all its business operations, from Logistics services to industrial real estate, and especially in the CarOn automotive service system. In this way, every employee is encouraged to put themselves in the customer's shoes, understand them, and serve them wholeheartedly.
During the training session, Speaker Nguyen Quynh Chang emphasized an important principle: "To satisfy the customer, you must first satisfy the employee." The Omotenashi philosophy is not just about the customer but also about building a positive working environment where employees find joy and pride in their work.
The application of this philosophy helps Minh Viet employees not only perform basic skills like greeting and smiling but also demonstrate professionalism and sincerity through the smallest actions. It is this priority and respect that has helped Minh Viet Group build solid trust and a lasting reputation among customers. Customers feel valued, satisfied, and willing to become "brand ambassadors," spreading the enterprise's good values to the community.
Applying the Omotenashi philosophy is not merely a business strategy but also a commitment to service quality and corporate culture. Minh Viet Group believes that dedicating one’s whole heart to serving customers is the core foundation of all prosperity.
With this philosophy, Minh Viet Group is committed to continuous improvement to deliver superior experiences, deserving to be a reliable companion on the development journey of all customers.
